![]() ![]() “Our many great public and private partners have made it possible for us to make significant progress on the riverfront as we continue to develop public access and serve as an anchor for economic development.” ![]() “We are incredibly fortunate to have General Motors as a champion of River Days and a committed corporate partner that has supported the Conservancy’s efforts since the beginning,” said Matt Cullen, chairman of Detroit RiverFront Conservancy. The event’s new name, GM River Days presented by Soaring Eagle Casino & Resort, reflects GM’s support for the event. The lead sponsorship from GM comes as the Conservancy celebrates its 10-year anniversary. DETROIT -The Detroit RiverFront Conservancy announced General Motors will return as title sponsor of the signature River Days festival by the Detroit Riverfront June 21–23.
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